Follow-up

The follow-up is the contact made after no response: quote sent with no news, message left with no reply, appointment offered with no confirmation. It obeys a rhythm rule — not too soon (aggressive), not too late (forgotten) — and a channel rule: alternating text and call raises the odds of reaching, provided you stay within permitted sending windows.

It's the most neglected link in a tradesperson's sales chain: the quote that left with the best price in the county, dead for lack of one callback. Systematic follow-up — a text at 48 hours, a call at one week — is one of the rare practices that raises conversion without touching price or product. Automated on detected silence, it works alone; done manually, it demands a discipline nobody has after a day on the job site.