Dashboard

A dashboard is an interface that shows the metrics that matter at a glance: for a local business, calls received and answered, missed call rate, ongoing SMS conversations, appointments booked and canceled. A dashboard's value isn't in its charts but in the decisions it enables: what you measure, you improve.

Two qualities separate a good dashboard from decoration: data freshness (a table refreshed nightly tells the past; refreshed every minute, it tells the present) and honesty (a metric that only shows wins is a poster). The ideal dashboard for a tradesperson also shows missed calls and conversations awaiting replies — not just the successes.