In the slow season, is it still worth it?

In the slow season, every call weighs more: there are fewer of them, so each missed one costs relatively more. The script adapts to off-season requests — spring quotes, annual maintenance — with calmer qualification and spaced-out appointments. Honestly: if your trough drops to two or three calls a week, ROI can go negative for two or three months. That's exactly why the seasonal pause exists — cut rather than pay for nothing — and why everything runs month to month.