How do I mark a lead handled or lost?

One click on the lead, one status change: handled, lost — with a short reason: out of area, out of budget, price, timing — or reopened if the customer comes back. This isn't bureaucracy: a lead marked lost doesn't enter the monthly report's recovered count, which stays honest. And the reasons pile up into statistics: ten "out of area" a month is information about your market and your ads. Everything stays filterable and exportable.