Why not hire a junior to answer for me?

Because the seat is hard to keep filled: answering a plumber's calls is rarely a career dream, and turnover in those roles is high — you hire, train, lose, repeat. A full-time junior costs an order of magnitude above $149/month, works neither nights nor Sundays, and takes three months to know your services by heart. The AI knows your approved base from day one, doesn't resign in August and takes no parental leave. The real question to ask yourself: at what point does your volume justify a dedicated human — and in the meantime, who answers?