Does the AI introduce itself as AI, or pretend it's you?

It always introduces itself as your business's virtual assistant, from the first sentence — never as the owner, never as a fictional employee. If the caller asks "am I talking to a machine?", the answer is yes, straightforwardly. That choice isn't sentimental, it's practical: a customer who discovers the deception mid-call hangs up; a customer who knows who they're talking to continues. Over text, same transparency: the message signs your business name, and the replies come from your automated assistant. Trust costs less than concealment.