Does it work as well for B2B as B2C?

The mechanism is the same, but usage differs — let's be frank. In B2C — plumbing, auto, beauty — speed is king: the caller has a hot need and the 10-second text converts. In B2B, the caller is often a professional who'll call back on their own: Signal's value there is rather service continuity — evenings, weekends — and upfront qualification you receive pre-summarized. The best-fit B2B profile: providers called in urgency (IT, maintenance, operational consulting), where one missed call loses a contract. Least relevant: long-cycle outbound prospecting, which is not our trade.